![]() Fetch currently clocks in around 35 percent, with that number increasing. ![]() In the mobile-app industry, the DAU/MAU metric is sometimes called the "stickiness ratio." Utility savings apps typically see a stickiness ratio of 15-20 percent, while social apps like Instagram and TikTok typically see stickiness ratios closer to 65-70 percent. So far in August, the average DAU count has been around 5.32 million, peaking at 5.7 million on Aug. Demand for the app has continued to grow aggressively as consumers increasingly look for new ways to save money on essentials amid record-breaking inflation. With more than 17 million people using the app each month, Fetch Rewards' daily user count hit 5 million for the first time in July. "We're looking forward to continuing to partner with brands that will offer consumers the best experience and leverage our vast amount of users to return the strongest impact for those brand partners." Fetch is fun, and you save money." said Wes Schroll, CEO and Founder of Fetch Rewards. That's why we're seeing these numbers climb. "We're reinventing the way people engage with brands by improving the efficiency of the relationship, and by making it fun. Adding over 1 million to that daily active user number in the past month alone, the company is seeing widespread interest and adoption in its mission to create the world's top rewards platform, enabling consumers and brands to engage in more meaningful ways. 1 consumer-rewards app, has surpassed 5 million daily active users, according to engagement metrics from Data.ai. 18, 2022 /PRNewswire/ - Fetch Rewards, America's No. With its current active user base of more than 15 million active users, this flow of data provides the backbone for a new generation of advertising tools that drive real, measurable purchasing decisions.įind more information about Fetch Rewards' brand partnerships here.MADISON, Wis., Aug. It also allows for a holistic understanding of consumer behavior and enables teams to act on insights quickly and effectively, ultimately engaging with consumers in the strongest way possible, driving long-term value."įetch Rewards captures more than $120 billion in annual gross merchandise value, making the platform equivalent to the nation's fifth-largest and fastest-growing retailer. "By shifting into a digital program, the team will be able to learn and optimize more effectively to meet the needs of customers. "Adding the General Mills portfolio to the Fetch app brings consumers savings on a 150-year-old legacy of brands beloved in almost every household in the US, and we're thrilled to deepen our relationship with General Mills by bringing Good Rewards to millions of shoppers all over the nation," said David Sommer, Chief Customer Officer, Fetch Rewards. Points can then be redeemed for free gift cards, merch and more right within the Fetch Rewards app. The app allows shoppers to accumulate rewards points by submitting pictures of any retail or grocery receipt. "Good Rewards will be the first program of its kind for General Mills, and we are excited to bring our consumers a fun, easy opportunity to save on groceries, no matter where they shop, which of our brands they love or which they choose to put in their cart."įetch Rewards works directly with consumer-packaged goods (CPG) companies, retailers, and restaurants to give consumers access to free rewards with every purchase. This partnership with Fetch Rewards will allow us to meet our consumers with personalized, digital-first experiences and rewards that best meet their own needs," said Doug Martin, General Mills Chief Brand and Disruptive Growth Officer. "We have seen a shift in the way consumers interact with brands. Good Rewards is available in the Fetch app, which is free to download on the Apple App Store and Google Play Store.īy working with Fetch Rewards to provide consumers with the types of digital experiences they expect, General Mills is supporting each user's decision on where to shop and also rewarding them for the products they buy. An expansion of the companies' existing partnership and a first for General Mills, Good Rewards will provide members-only access to loyalty benefits and exclusive offers on the company's portfolio of more than 45 brands. ![]() 1 consumer-rewards app, and General Mills today announced the launch of the Good Rewards loyalty program. MADISON, Wis., J/PRNewswire/ - Fetch Rewards, America's No. Good Rewards, available on the Fetch Rewards app, will provide shoppers benefits for any purchase of General Mills' product portfolio of 45+ brands
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